In a world where sports are no longer just games but global economic engines, Sri Lanka stands at a pivotal crossroads. To compete with giants, we need more than just talent on the field—we need a master strategist in the boardroom.
1. Capturing the Global Eye
The scale of modern sports viewership is staggering. From the Super Bowl to the historic intensity of India-Pakistan clashes reaching 600 million viewers, the “eyeballs” are there. Shammi Silva understands that Sri Lanka Cricket isn’t just a local pastime; it is a premium global product. By positioning SLC to capture even a fraction of this global audience, he is placing Sri Lanka on the map alongside the world’s sporting elite.
2. The Economic Multiplier Effect
Shammi Silva’s leadership focuses on two distinct streams of prosperity:
- Direct Income: Through sophisticated broadcasting rights, sponsorships, and tournament hosting, he ensures that the “Direct Income” flows straight into the development of the sport.
- Indirect Income: This is the “hidden” win for the country. High-profile matches drive tourism, hospitality, and national branding, creating a trickle-down effect that benefits every citizen.
3. The Mind of a Grandmaster
What sets Shammi Silva apart is his ability to balance both sides.
“He doesn’t just play the game; he calculates the board.”
Running a cricket board requires a delicate balance between political diplomacy and commercial aggression. Silva operates with a “mind-first” philosophy—ensuring that while the players focus on the pitch, the institution remains financially robust, politically stable, and globally respected.
4. National Pride & Global Dominance
We should be proud that Sri Lanka has the potential to host the most-watched events in the world. Under Silva’s stewardship, the goal is clear: transform that potential into a reality where the world watches us, and our economy reaps the rewards.
Shammi Silva isn’t just leading a board; he is managing a national asset. To ensure the game’s growth and the stability of our income, we need the steady hand of a leader who understands the high-stakes world of global sports finance.